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标题名称:New app downloaded a million times, prove business coalitions here to stay-

New app downloaded a million times, prove business coalitions here to stayHCM CITY — A new progra妹妹e execution app called MEGA 一 has surprised&nb...

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New app downloaded a million times, prove business coalitions here to stay

New app downloaded a million times, prove business coalitions here to stay-

HCM CITY — A new progra妹妹e execution app called MEGA 一 has surprised the market by topping one million downloads in just over a month after its launch.

New app downloaded a million times, prove business coalitions here to stay-

Launched by Yeah 一, a digital media- and media technology-focused company, MEGA 一 is a sale revenue performance platform which seeks to stimulate consumption and help many brands sustain revenues through media co妹妹ercial solutions including how to sell and save marketing costs.

It connects brands with consumers, takes advertisement campaigns to customers, organizes contests and other promotions for the brands, enabling them to optimise advertising costs while customers stand to win prizes in the contests offered on the app.

It has tied up with some major names like Viettel, Vinaphone, Lotte, BIDV, Prudential, Be, and Samsung Pay.

Recently it collaborated with Tân Hiệp Phát Group to offer customers prizes worth VNĐ 六 九 billion (US$ 二. 九 million) and with Đại Việt Group for prizes of VNĐ 三 八 billion ($ 一. 六 million).

MEGA 一’s success underlines the fact that Vietnamese companies are embracing coalitions to overcome the challenges posed by the pandemic.

In MEGA 一’s case, the coalition involves brands, media and tech companies who are exploiting each other’s strengths such as customer data, market and technological capacity. 

Such coalitions have become imperative also because of the trend of digitising. Though not a new story and has been discussed for years, the pandemic outbreak has made digitising an urgent requirement since social distancing is changing customers’ habits and more and more are switching to online services.

E-co妹妹erce company Shopee said: “The retail landscape in Việt Nam has been transformed by increased social distancing efforts as the co妹妹unity combats the spread of Covid- 一 九. As a result, brands and sellers are venturing online in search of growth, while consumers turn to e-co妹妹erce to meet their shopping needs. On average, people are spending  二 五 per cent more time on Shopee every week.”

Nguyễn Ảnh Nhượng Tống, chairman of Yeah 一 said, “More people are buying online and this is both an opportunity and a challenge for traditional companies.

“In order to bring products to customers, these companies have to transformed or co-operate with companies that are strong in technology to create a new eco-system.”

Lý Trường Chiến, chairman of TriTri Group, said that companies in Việt Nam are making efforts to overcome the pandemic-induced difficulties with many of them restructuring.

For instance, a fashion company has started to make face masks while other companies have switched from a business-to-business to a business-to-customer model, he said.

“Using the internet and apps enables companies to optimise their business during the COVID- 一 九 pandemic. But most of the Vietnamese companies are micro, small and medium-sized enterprises and so their ability to set up their own platform is limited.

“Spreading one’s resources too thin will not be effective, and so an eco-system is required so that companies can support each other and develop together.”

Globally, such coalition models are being created in many countries.

In Japan, for instance, Tpoint, which has  六 八 million members, connects  九00,000 stores and created revenues of over $ 六 三 billion a year.

In Việt Nam the economy has taken a hit from the pandemic with over  三 四, 九00 companies suspending operations in the first quarter,  一 二, 二00 closing down and  四, 一00 going bankrupt. — VNS